Over the past six months, the Uniswap Growth Program trial has focused on three core areas: outbound business development, marketing opportunities, and securing grants and incentives through the DAO.
This update outlines the key outcomes and progress from the trial phase, highlighting traction across BD, marketing, and ecosystem support. A separate proposal for the program’s renewal will be shared in the coming days.
Key highlights from the trial phase include:
The following section highlights key initiatives and outcomes from the trial phase, showcasing the building blocks we've built and the momentum we're carrying forward:
Incentive Sourcing and Deployment
During the trial phase, the Growth Program secured over $4.8 million (as of April 22nd) in external incentives from various blockchain ecosystems, including Boba, Saga, Optimism, BOB, Celo, and zkSync. These strategic incentive programs were structured to maximize liquidity retention and network growth for Uniswap across multiple new deployments. Of the total secured, over $950k in liquidity incentives were deployed, resulting in over +10M increase in TVL across ZkSync, Saga, and Optimism (Dune Dashboards). The remainder is waiting to be deployed, pending the launch/completion of incentive campaigns and pending grant disbursements.
Exploratory DeFi Ops
The Growth Program also conducted some exploratory DeFi Ops during the trial, focusing on expanding Uniswap’s utility and driving deeper ecosystem integrations. Key outcomes from these engagements included:
Positioning for Future Growth
Beyond execution, the Growth Program focused on building a high-quality pipeline to support future growth. By proactively engaging with key blockchain networks and ecosystem partners, including Circle, Brave, Venus, CoinGecko, etc, we've laid the groundwork for several upcoming strategic partnerships and initiatives. These early-stage relationships, combined with key learnings from the trial, position us to move faster and deliver even stronger results if the Growth Program is renewed.
Ecosystem Awareness
Establishing a meaningful social presence from scratch is always challenging, but the past few months have marked clear progress in building an engaged audience. In March, we hit a major milestone with over 4 million impressions, reflecting solid traction in our messaging. Our campaigns focused on the most impactful Uniswap narratives: new deployments, incentive opportunities, v4 hook innovation, new UNI token utility, and governance milestones. These efforts not only informed existing community members but also attracted new users and builders into the Uniswap ecosystem.
Call to Ecosystem Initiative
The Call to Ecosystem campaign focused on spotlighting projects actively building within the Uniswap v4 ecosystem, including teams like Bunni, Arcadia Finance, Semantic Layer, and others. We’ve hosted these teams on Twitter Spaces, amplified their updates through curated threads, and actively interacted with their key launch announcements to help drive visibility.
One area with clear potential is expanding the use of live streams, currently used for the Ungovernable Series, to host and record product walkthroughs and interviews for ecosystem builders. Our streams created higher turnout on X and video content that can be cross-posted to YouTube. If renewed, we plan to evolve this into a public video archive to help users explore Uniswap v4 hooks and Uniswap projects.
"Ungovernable" Series
We successfully launched and produced 13 episodes of the "Ungovernable" series, focusing on governance, DeFi trends, and the Uniswap ecosystem. Across distribution channels including X, Spotify, and YouTube, the series has reached 1.3M cumulative views.
The Uniswap Growth Program has helped support various Uniswap ecosystem projects and partners with introductions, strategy, co-marketing, and education. We've worked with teams such as blockchain networks, V4 deployments, and Unichain builders to reduce friction and help them go to market more effectively. Whether it's connecting teams to the right people, amplifying launches, or helping shape go-to-market strategies, our role has been to make building within the Uniswap ecosystem more accessible and impactful.
Below are a few examples of direct feedback from ecosystem teams:
Over the past six months, the Uniswap Growth Program trial has focused on three core areas: outbound business development, marketing opportunities, and securing grants and incentives through the DAO.
This update outlines the key outcomes and progress from the trial phase, highlighting traction across BD, marketing, and ecosystem support. A separate proposal for the program’s renewal will be shared in the coming days.
Key highlights from the trial phase include:
The following section highlights key initiatives and outcomes from the trial phase, showcasing the building blocks we've built and the momentum we're carrying forward:
Incentive Sourcing and Deployment
During the trial phase, the Growth Program secured over $4.8 million (as of April 22nd) in external incentives from various blockchain ecosystems, including Boba, Saga, Optimism, BOB, Celo, and zkSync. These strategic incentive programs were structured to maximize liquidity retention and network growth for Uniswap across multiple new deployments. Of the total secured, over $950k in liquidity incentives were deployed, resulting in over +10M increase in TVL across ZkSync, Saga, and Optimism (Dune Dashboards). The remainder is waiting to be deployed, pending the launch/completion of incentive campaigns and pending grant disbursements.
Exploratory DeFi Ops
The Growth Program also conducted some exploratory DeFi Ops during the trial, focusing on expanding Uniswap’s utility and driving deeper ecosystem integrations. Key outcomes from these engagements included:
Positioning for Future Growth
Beyond execution, the Growth Program focused on building a high-quality pipeline to support future growth. By proactively engaging with key blockchain networks and ecosystem partners, including Circle, Brave, Venus, CoinGecko, etc, we've laid the groundwork for several upcoming strategic partnerships and initiatives. These early-stage relationships, combined with key learnings from the trial, position us to move faster and deliver even stronger results if the Growth Program is renewed.
Ecosystem Awareness
Establishing a meaningful social presence from scratch is always challenging, but the past few months have marked clear progress in building an engaged audience. In March, we hit a major milestone with over 4 million impressions, reflecting solid traction in our messaging. Our campaigns focused on the most impactful Uniswap narratives: new deployments, incentive opportunities, v4 hook innovation, new UNI token utility, and governance milestones. These efforts not only informed existing community members but also attracted new users and builders into the Uniswap ecosystem.
Call to Ecosystem Initiative
The Call to Ecosystem campaign focused on spotlighting projects actively building within the Uniswap v4 ecosystem, including teams like Bunni, Arcadia Finance, Semantic Layer, and others. We’ve hosted these teams on Twitter Spaces, amplified their updates through curated threads, and actively interacted with their key launch announcements to help drive visibility.
One area with clear potential is expanding the use of live streams, currently used for the Ungovernable Series, to host and record product walkthroughs and interviews for ecosystem builders. Our streams created higher turnout on X and video content that can be cross-posted to YouTube. If renewed, we plan to evolve this into a public video archive to help users explore Uniswap v4 hooks and Uniswap projects.
"Ungovernable" Series
We successfully launched and produced 13 episodes of the "Ungovernable" series, focusing on governance, DeFi trends, and the Uniswap ecosystem. Across distribution channels including X, Spotify, and YouTube, the series has reached 1.3M cumulative views.
The Uniswap Growth Program has helped support various Uniswap ecosystem projects and partners with introductions, strategy, co-marketing, and education. We've worked with teams such as blockchain networks, V4 deployments, and Unichain builders to reduce friction and help them go to market more effectively. Whether it's connecting teams to the right people, amplifying launches, or helping shape go-to-market strategies, our role has been to make building within the Uniswap ecosystem more accessible and impactful.
Below are a few examples of direct feedback from ecosystem teams:
Throughout the trial, our team had the opportunity to work directly with AlphaGrowth, and the experience was consistently positive. They were highly accessible for conversations around marketing, business development, and strategy. Whenever we had a need — whether it was promoting Bunni initiatives or coordinating with partners building within the Uniswap ecosystem — AlphaGrowth’s team was easy to get in front of and responsive to feedback.
Their 'growuniswap' social media account was active and supported growing Bunni's visibility and helping drive awareness to new partners growing inside the Uniswap v4 ecosystem. In addition to the marketing support, their ability to engage with partners — and help make connections inside the broader Uniswap ecosystem — was a meaningful accelerant for us.
Throughout the trial, our team had the opportunity to work directly with AlphaGrowth, and the experience was consistently positive. They were highly accessible for conversations around marketing, business development, and strategy. Whenever we had a need — whether it was promoting Bunni initiatives or coordinating with partners building within the Uniswap ecosystem — AlphaGrowth’s team was easy to get in front of and responsive to feedback.
Their 'growuniswap' social media account was active and supported growing Bunni's visibility and helping drive awareness to new partners growing inside the Uniswap v4 ecosystem. In addition to the marketing support, their ability to engage with partners — and help make connections inside the broader Uniswap ecosystem — was a meaningful accelerant for us.
It’s also encouraging to see the incentives AlphaGrowth secured during the trial. Winning incentives across multiple ecosystems (e.g., Optimism, zkSync, Saga) demonstrates their ability to deliver tangible results that directly contribute to Uniswap’s TVL growth and expansion.
From my perspective, the Uniswap Growth Program fills an important gap by providing proactive, structured support for ecosystem growth. I believe, based on my experiences, that they are net positive for the Uniswap Ecosystem.
Throughout the trial, our team had the opportunity to work directly with AlphaGrowth, and the experience was consistently positive. They were highly accessible for conversations around marketing, business development, and strategy. Whenever we had a need — whether it was promoting Bunni initiatives or coordinating with partners building within the Uniswap ecosystem — AlphaGrowth’s team was easy to get in front of and responsive to feedback.
Their 'growuniswap' social media account was active and supported growing Bunni's visibility and helping drive awareness to new partners growing inside the Uniswap v4 ecosystem. In addition to the marketing support, their ability to engage with partners — and help make connections inside the broader Uniswap ecosystem — was a meaningful accelerant for us.
Throughout the trial, our team had the opportunity to work directly with AlphaGrowth, and the experience was consistently positive. They were highly accessible for conversations around marketing, business development, and strategy. Whenever we had a need — whether it was promoting Bunni initiatives or coordinating with partners building within the Uniswap ecosystem — AlphaGrowth’s team was easy to get in front of and responsive to feedback.
Their 'growuniswap' social media account was active and supported growing Bunni's visibility and helping drive awareness to new partners growing inside the Uniswap v4 ecosystem. In addition to the marketing support, their ability to engage with partners — and help make connections inside the broader Uniswap ecosystem — was a meaningful accelerant for us.
It’s also encouraging to see the incentives AlphaGrowth secured during the trial. Winning incentives across multiple ecosystems (e.g., Optimism, zkSync, Saga) demonstrates their ability to deliver tangible results that directly contribute to Uniswap’s TVL growth and expansion.
From my perspective, the Uniswap Growth Program fills an important gap by providing proactive, structured support for ecosystem growth. I believe, based on my experiences, that they are net positive for the Uniswap Ecosystem.
