With Uniswap DEX at the core of our liquidity manager, we've been delighted to work with Uniswap Growth. They support us with outreach and intros, connecting us to the fabric of v4 Hooks builders, as well as with providing tangible steps to apply for Uniswap funding.

The Uniswap ecosystem is big, and Uniswap DAO reflects that. It isn't always easy for protocols/builders with limited means to understand the full ins and outs of what is possible within this ecosystem. Having a party guide us through the maze is of immense value.

Clarity is key in attracting builders who grow the Uniswap ecosystem, and that's where Uniswap Growth really outshines any other ecosystem support systems we've encountered over the years. They have a senior team, are always responsive, and bring real value to the table. Rock-solid AAA+ service!

Ilo Marketing Lead at Arcadia

Pat from Galxe here. I want to share my strong support for renewing the Uniswap Growth Program and having AlphaGrowth continue leading it. Austin and the AlphaGrowth are a well-organized, high-execution and overall top-notch crew.

Their work has helped secure key incentives, build important partnerships, and provide solid support to builders. They’ve done a great job laying the groundwork for Uniswap to keep growing and strengthening its position in the space.

I’m sure that having AlphaGrowth involved moving forward will be a real win for the Uniswap ecosystem, and I encourage everyone to back this renewal.

Glee here from Unimon.app - wanted to drop a note sharing my appreciation & support for the Uniswap Growth Program.

They helped us grow our little idea of a game inside of a hook into a top v4 hook on Unichain. From marketing support, ideation help, and distribution guidance, we owe a lot to the program.

I'd love to see this continue, so more projects can receive the much needed assistance this program provides!

Thanks so much for the thoughtful comment and support, @Avantgarde! We’re excited about the opportunity to continue supporting Uniswap’s evolution through the Growth Program and wanted to address the points you raised:

KPIs Tied to Budget Fully aligned on the importance of outcome-driven funding. We’re currently revising the proposal to map each growth track to clear KPIs, with associated time-based milestones and verification methods. The aim is to ensure future tranches are tied directly to measurable impact. We will be posting a new version of the KPI + funding milestones and are very open to feedback.

Budget Breakdown For business development operations, we’re using a rough 80/20 allocation: ~80% of resources would go toward Unichain BD and V4 builder and protocol integrations, with the remaining 20% dedicated to Embedded DeFi pilots and continuing momentum from the initial trial. These ratios are flexible and will shift based on current strategic priorities.

Coordination We are keeping in line with Growth Program Trial RFC in the high-level implementation steps to detail our roles and responsibilities. Generally, we will continue to focus on supporting other functions (e.g. UEII, Oku) in the Business Development and Marketing Operations.

Thanks again for the thoughtful feedback. Looking forward to iterating further on the final version.

Thank you @beccaliao @larrettgee @pat.g @ilo_0x @plabrecque for your thoughtful comments and support. We’re look forward to continuing to collaborate with you all.

@404DAO, thank you for the constructive feedback and for highlighting important areas to improve. We wanted to address your points directly:

Incentive Performance and TVL Retention

Saga: As of this writing, Saga has approximately $7.4M in TVL across its incentivized pools. We are continuing to work with their team to improve distribution performance by exploring structured product strategies and connecting them with distribution partners to help amplify impact of incentives. The Saga Dune dashboard is updated monthly to align with their incentive release schedule, though deeper coverage remains limited due to the lack of a Saga Dune integration. We are actively developing a repeatable process to report pool-level incentive impact across all supported deployments, similar to what has been done with Optimism and zkSync.

zkSync: We view zkSync as a unique case. First and foremost, we had no authority on how the incentives were deployed as this was all done their their internal team. Unlike other upcoming incentives (e.g. BOB, where 85% of incentives were allocated to non-native pairs), we weren't to collaborate with zkSync on pool selection or incentive design. Under the ZK Ignite structure, 61% of incentives were directed to native pools. Many of these pools have since seen liquidity fall significantly with the ZK token price down over 75% since the launch of these incentives. Wherever possible, we aim to work directly with ecosystem teams to design more coordinated campaigns that align with broader growth goals.

We are happy to work toward including more detailed incentive reporting as suggested, such as highlighting campaign timelines, pool-specific allocations table, and retention tracking over time. We agree that these additions will help delegates evaluate program impact more effectively.

Marketing Metrics and Growth Reporting

While impressions are one signal, we agree they are not enough in isolation. We have seen steady growth in engagement, with interactions on the GrowUniswap account increasing from 1.4k in January to around 8k in March. We are still experimenting and refining what works. Long-form content like the Ungovernable series and articles have performed well, while short-form clips have been less impactful. These insights are helping us evolve toward a more focused and performance-driven content strategy. We will meet with you guys async to iron out the performance based metrics to sharpen the efficacy of this program.

The RFC has also been updated to include deeper engagement with crypto-native platforms, which we agree are important for extended reach for onchain audiences.

Roles and Responsibilities

We have updated the RFC to provide clearer definition of AlphaGrowth’s scope, with a focus on outbound business development and marketing operations. The included areas were to maintain transparency on what we currently support and where we propose expanding.

We appreciate the feedback and the opportunity to strengthen this proposal. We are always open to continued discussion and iteration.

Austin and the rest of the Uniswap Growth team have been doing an amazing job. Coming from the growth side at Semantic Layer, I talk with dozens of marketing, podcast type groups every week, and very few match the quality, technical understanding, reach, and professionalism of the Uniswap Growth Program, and specifically the Ungovernable Pod.

The Ungovernable podcast streams are really high quality, amazing guests. As a listener, I feel like i'm getting real information and hosts aren't afraid to ask the tough questions we actually care about hearing the answers to. And from the other side, as guests, the interviews are so smooth and professional, and really amplify our ability to reach a wider audience as someone working on grassroots growth without a major budget.

10/10, keep the program going!

@kpk we really appreciate the support and the constructive points you raised.

This track was originally highlighted by the Uniswap Foundation as a valuable area that had not yet been covered. However, after careful consideration and conversations with different members of the Uniswap community, we have dropped the Ecosystem Fund Research component from this RFC.

We agree that any exploration of an ecosystem fund should come after the development of a broader treasury strategy and be part of a larger, coordinated initiative. We would be excited to revisit this when the time is right.

In the meantime, we are excited to focus on the other tracks, especially Embedded DeFi, and to continue building momentum from the Growth Program Trial. Thanks again for your support.

With Uniswap DEX at the core of our liquidity manager, we've been delighted to work with Uniswap Growth. They support us with outreach and intros, connecting us to the fabric of v4 Hooks builders, as well as with providing tangible steps to apply for Uniswap funding.

The Uniswap ecosystem is big, and Uniswap DAO reflects that. It isn't always easy for protocols/builders with limited means to understand the full ins and outs of what is possible within this ecosystem. Having a party guide us through the maze is of immense value.

Clarity is key in attracting builders who grow the Uniswap ecosystem, and that's where Uniswap Growth really outshines any other ecosystem support systems we've encountered over the years. They have a senior team, are always responsive, and bring real value to the table. Rock-solid AAA+ service!

Ilo Marketing Lead at Arcadia

Pat from Galxe here. I want to share my strong support for renewing the Uniswap Growth Program and having AlphaGrowth continue leading it. Austin and the AlphaGrowth are a well-organized, high-execution and overall top-notch crew.

Their work has helped secure key incentives, build important partnerships, and provide solid support to builders. They’ve done a great job laying the groundwork for Uniswap to keep growing and strengthening its position in the space.

I’m sure that having AlphaGrowth involved moving forward will be a real win for the Uniswap ecosystem, and I encourage everyone to back this renewal.

Glee here from Unimon.app - wanted to drop a note sharing my appreciation & support for the Uniswap Growth Program.

They helped us grow our little idea of a game inside of a hook into a top v4 hook on Unichain. From marketing support, ideation help, and distribution guidance, we owe a lot to the program.

I'd love to see this continue, so more projects can receive the much needed assistance this program provides!

Thanks so much for the thoughtful comment and support, @Avantgarde! We’re excited about the opportunity to continue supporting Uniswap’s evolution through the Growth Program and wanted to address the points you raised:

KPIs Tied to Budget Fully aligned on the importance of outcome-driven funding. We’re currently revising the proposal to map each growth track to clear KPIs, with associated time-based milestones and verification methods. The aim is to ensure future tranches are tied directly to measurable impact. We will be posting a new version of the KPI + funding milestones and are very open to feedback.

Budget Breakdown For business development operations, we’re using a rough 80/20 allocation: ~80% of resources would go toward Unichain BD and V4 builder and protocol integrations, with the remaining 20% dedicated to Embedded DeFi pilots and continuing momentum from the initial trial. These ratios are flexible and will shift based on current strategic priorities.

Coordination We are keeping in line with Growth Program Trial RFC in the high-level implementation steps to detail our roles and responsibilities. Generally, we will continue to focus on supporting other functions (e.g. UEII, Oku) in the Business Development and Marketing Operations.

Thanks again for the thoughtful feedback. Looking forward to iterating further on the final version.

Thank you @beccaliao @larrettgee @pat.g @ilo_0x @plabrecque for your thoughtful comments and support. We’re look forward to continuing to collaborate with you all.

@404DAO, thank you for the constructive feedback and for highlighting important areas to improve. We wanted to address your points directly:

Incentive Performance and TVL Retention

Saga: As of this writing, Saga has approximately $7.4M in TVL across its incentivized pools. We are continuing to work with their team to improve distribution performance by exploring structured product strategies and connecting them with distribution partners to help amplify impact of incentives. The Saga Dune dashboard is updated monthly to align with their incentive release schedule, though deeper coverage remains limited due to the lack of a Saga Dune integration. We are actively developing a repeatable process to report pool-level incentive impact across all supported deployments, similar to what has been done with Optimism and zkSync.

zkSync: We view zkSync as a unique case. First and foremost, we had no authority on how the incentives were deployed as this was all done their their internal team. Unlike other upcoming incentives (e.g. BOB, where 85% of incentives were allocated to non-native pairs), we weren't to collaborate with zkSync on pool selection or incentive design. Under the ZK Ignite structure, 61% of incentives were directed to native pools. Many of these pools have since seen liquidity fall significantly with the ZK token price down over 75% since the launch of these incentives. Wherever possible, we aim to work directly with ecosystem teams to design more coordinated campaigns that align with broader growth goals.

We are happy to work toward including more detailed incentive reporting as suggested, such as highlighting campaign timelines, pool-specific allocations table, and retention tracking over time. We agree that these additions will help delegates evaluate program impact more effectively.

Marketing Metrics and Growth Reporting

While impressions are one signal, we agree they are not enough in isolation. We have seen steady growth in engagement, with interactions on the GrowUniswap account increasing from 1.4k in January to around 8k in March. We are still experimenting and refining what works. Long-form content like the Ungovernable series and articles have performed well, while short-form clips have been less impactful. These insights are helping us evolve toward a more focused and performance-driven content strategy. We will meet with you guys async to iron out the performance based metrics to sharpen the efficacy of this program.

The RFC has also been updated to include deeper engagement with crypto-native platforms, which we agree are important for extended reach for onchain audiences.

Roles and Responsibilities

We have updated the RFC to provide clearer definition of AlphaGrowth’s scope, with a focus on outbound business development and marketing operations. The included areas were to maintain transparency on what we currently support and where we propose expanding.

We appreciate the feedback and the opportunity to strengthen this proposal. We are always open to continued discussion and iteration.

Austin and the rest of the Uniswap Growth team have been doing an amazing job. Coming from the growth side at Semantic Layer, I talk with dozens of marketing, podcast type groups every week, and very few match the quality, technical understanding, reach, and professionalism of the Uniswap Growth Program, and specifically the Ungovernable Pod.

The Ungovernable podcast streams are really high quality, amazing guests. As a listener, I feel like i'm getting real information and hosts aren't afraid to ask the tough questions we actually care about hearing the answers to. And from the other side, as guests, the interviews are so smooth and professional, and really amplify our ability to reach a wider audience as someone working on grassroots growth without a major budget.

10/10, keep the program going!

@kpk we really appreciate the support and the constructive points you raised.

This track was originally highlighted by the Uniswap Foundation as a valuable area that had not yet been covered. However, after careful consideration and conversations with different members of the Uniswap community, we have dropped the Ecosystem Fund Research component from this RFC.

We agree that any exploration of an ecosystem fund should come after the development of a broader treasury strategy and be part of a larger, coordinated initiative. We would be excited to revisit this when the time is right.

In the meantime, we are excited to focus on the other tracks, especially Embedded DeFi, and to continue building momentum from the Growth Program Trial. Thanks again for your support.

Appreciate your thoughtful feedback @Dakotah, and glad to hear that DeFi Operations resonates. I wanted to touch on a few points you mentioned:

Team and Budget: AlphaGrowth has a full-time team of 25 professionals with backgrounds across data analytics, private capital markets, business development, computer science, growth marketing, and operations. This proposal modeled after the trial phase and similar programs we have led in other ecosystems. Our approach is outcome-driven, and we scale time and resources as needed to deliver results. We are fully committed to driving measurable impact throughout the renewal period.

The proposed budget reflects projected costs across operations, business development, and marketing efforts. The marketing scope includes a mix of ad spend, video editing, podcast production, livestreams, design assets, quest campaigns, reporting, salaries, etc to support Uniswap ecosystem marketing initiatives.

Embedded DeFi: Given the lack of current Uniswap embedded DeFi integrations, our goal is to launch 4 targeted pilots, benchmark traction, and use those insights to shape a broader, scalable growth strategy with data driven impact for the future.

Thank you @blockchainedu @blockchaincolumbia @wwpk @Dex-C @Doo_StableLab for the thoughtful and feedback on the Growth Program Renewal proposal.

@Doo_StableLab, to address your points directly:

Cost Concern: The proposed renewal budget is ~$95K/month, up from ~$70K/month during the trial. The increase reflects expanded areas such as Embedded DeFi, Ecosystem Fund Research, and DeFi Operations, while continuing to support deployments, incentive sourcing, and ecosystem marketing. The incremental budget is designed to scale impact in new areas and the areas where the DAO has already seen results.

On the Ecosystem Fund Research track: Totally understand the concern here, but to reemphasize, this is a strictly exploratory initiative that has not yet been addressed. The Uniswap Foundation highlighted this avenue as a valuable base that was not yet being covered. We are happy to deemphasize this piece until DUNA formation, fee switch, etc, but we wanted to make sure to include this in the greater growth strategy that returns the highest value to the DAO.

On KPI-based disbursements: We proposed a 25% upfront disbursement, with the remainder split across three quarters and disbursed by the UAC. The goal here is to provide enough runway to execute while keeping clear oversight from the UAC. That said, we are open to refining the KPIs and milestones outlined above to ensure they clearly demonstrate value and impact for the DAO.

If you’d like to, we’re more than happy to set up a call to dive in further as we want to make sure this proposal reflects what’s best for the DAO and its long-term goals!

While I recognize the potential of the Uniswap Growth Program Renewal and have previously supported AlphaGrowth's initiatives, the proposed $1.1 million budget does raise concerns.​ Is there info on how large the team is that's working on this full time? Are comarketing/ecosystem marketing costs mainly production costs? Is there actual ad spend?

The "DeFi Operations" category stands out as a significant value driver, addressing a gap in the ecosystem by facilitating integrations like Uniswap LP tokens as collateral on platforms such as Compound and initiating pilot programs with projects like Nerite.​ While Bunni has not been able to make much progress with AlphaGrowth aside from introductions and retweets AlphaGrowth has always been timely with their responses and don't feel "difficult" to reach which I couldn't say for all parties inside of the Uniswap eco.

The "Uniswap Ecosystem Fund Research", however, appears to overlap with the existing efforts of the Uniswap Treasury Working Group (UTWG) based on @Doo_StableLab's comment. I would like to see us avoid redundancy and ensure efficient use of resources, it might be prudent to reassess or streamline this component if there is in fact overlap.

The "Embedded DeFi" initiative, aiming to integrate Uniswap into mainstream platforms like browsers and fintech apps, is ambitious but seems speculative at this stage. Given its uncertain outcomes or even potential added costs, I would like to understand what percent of the funding AG plans to allocate to these efforts and what ideal end results would look like.​

AG has demonstrated it will add value, and I have personally seen good things related to DeFi Operations. I hope to see these small things ironed out.

Appreciate your thoughtful feedback @Dakotah, and glad to hear that DeFi Operations resonates. I wanted to touch on a few points you mentioned:

Team and Budget: AlphaGrowth has a full-time team of 25 professionals with backgrounds across data analytics, private capital markets, business development, computer science, growth marketing, and operations. This proposal modeled after the trial phase and similar programs we have led in other ecosystems. Our approach is outcome-driven, and we scale time and resources as needed to deliver results. We are fully committed to driving measurable impact throughout the renewal period.

The proposed budget reflects projected costs across operations, business development, and marketing efforts. The marketing scope includes a mix of ad spend, video editing, podcast production, livestreams, design assets, quest campaigns, reporting, salaries, etc to support Uniswap ecosystem marketing initiatives.

Embedded DeFi: Given the lack of current Uniswap embedded DeFi integrations, our goal is to launch 4 targeted pilots, benchmark traction, and use those insights to shape a broader, scalable growth strategy with data driven impact for the future.

Thank you @blockchainedu @blockchaincolumbia @wwpk @Dex-C @Doo_StableLab for the thoughtful and feedback on the Growth Program Renewal proposal.

@Doo_StableLab, to address your points directly:

Cost Concern: The proposed renewal budget is ~$95K/month, up from ~$70K/month during the trial. The increase reflects expanded areas such as Embedded DeFi, Ecosystem Fund Research, and DeFi Operations, while continuing to support deployments, incentive sourcing, and ecosystem marketing. The incremental budget is designed to scale impact in new areas and the areas where the DAO has already seen results.

On the Ecosystem Fund Research track: Totally understand the concern here, but to reemphasize, this is a strictly exploratory initiative that has not yet been addressed. The Uniswap Foundation highlighted this avenue as a valuable base that was not yet being covered. We are happy to deemphasize this piece until DUNA formation, fee switch, etc, but we wanted to make sure to include this in the greater growth strategy that returns the highest value to the DAO.

On KPI-based disbursements: We proposed a 25% upfront disbursement, with the remainder split across three quarters and disbursed by the UAC. The goal here is to provide enough runway to execute while keeping clear oversight from the UAC. That said, we are open to refining the KPIs and milestones outlined above to ensure they clearly demonstrate value and impact for the DAO.

If you’d like to, we’re more than happy to set up a call to dive in further as we want to make sure this proposal reflects what’s best for the DAO and its long-term goals!

While I recognize the potential of the Uniswap Growth Program Renewal and have previously supported AlphaGrowth's initiatives, the proposed $1.1 million budget does raise concerns.​ Is there info on how large the team is that's working on this full time? Are comarketing/ecosystem marketing costs mainly production costs? Is there actual ad spend?

The "DeFi Operations" category stands out as a significant value driver, addressing a gap in the ecosystem by facilitating integrations like Uniswap LP tokens as collateral on platforms such as Compound and initiating pilot programs with projects like Nerite.​ While Bunni has not been able to make much progress with AlphaGrowth aside from introductions and retweets AlphaGrowth has always been timely with their responses and don't feel "difficult" to reach which I couldn't say for all parties inside of the Uniswap eco.

The "Uniswap Ecosystem Fund Research", however, appears to overlap with the existing efforts of the Uniswap Treasury Working Group (UTWG) based on @Doo_StableLab's comment. I would like to see us avoid redundancy and ensure efficient use of resources, it might be prudent to reassess or streamline this component if there is in fact overlap.

The "Embedded DeFi" initiative, aiming to integrate Uniswap into mainstream platforms like browsers and fintech apps, is ambitious but seems speculative at this stage. Given its uncertain outcomes or even potential added costs, I would like to understand what percent of the funding AG plans to allocate to these efforts and what ideal end results would look like.​

AG has demonstrated it will add value, and I have personally seen good things related to DeFi Operations. I hope to see these small things ironed out.

We appreciate the AlphaGrowth team for putting forward this detailed proposal and building on the momentum of the Growth Program trial. It's clear the program has already delivered valuable outcomes in securing incentives and expanding Uniswap's reach.

The proposed expansion into key areas like V4/Unichain outbound and, particularly, Embedded DeFi, is exciting and feels like a valuable next step for Uniswap's evolution beyond a traditional DEX. Having seen the team's dedication and execution firsthand, both during the trial and in other DAOs, we all in all have confidence in AG’s ability to deliver on the mandate wherever the final details may land.

Having followed the feedback in the thread, we appreciate the team's responsiveness to the community's points, and agree that dropping the Ecosystem Fund makes sense even though While we remain supportive of AlphaGrowth and your work, we do agree with valid points raised by other delegates regarding potential overlaps with existing DAO workstreams. Further, given the stated "outcome-driven" approach, we think it would be appropriate to explicitly tie (at least part of) subsequent funding to the achievement of clear, pre-defined KPIs to ensure strong accountability and impact for the DAO's resources, especially with the higher cost.

Overall, we see value in this proposal and believe a dedicated, experienced team focusing on these critical growth vectors is essential for Uniswap to capture new markets and support its ecosystem—as long as it complements other initiatives and delivers the value it proposes.

Sharing a few follow-up questions for further clarification:

1. Could you provide a more detailed high-level breakdown of how the requested $1.148M budget would be allocated across the different proposed tracks (Unichain Outbound, V4 Builder Outbound, Embedded DeFi, etc.) over the 12-month period?
2. Given the ambition across the three main expansion tracks and the commitment to supporting existing areas, how will priorities be set and managed over the year? Could we see a potential timeline or roadmap indicating the expected focus areas and key milestones per quarter?
3. Building on the feedback regarding metrics and accountability, and the suggestion for KPI-based funding, could you elaborate on the specific refined KPIs being considered? Particularly, how will success in areas like "sticky TVL" from incentives, marketing effectiveness beyond impressions, and tangible progress in landing "Embedded DeFi" pilots be measured, verified, and linked to future funding tranches? Also, how will coordination with related DAO workstreams (like UEII, Oku, UAC) be formalised to ensure synergy and clear accountability across these interconnected growth efforts?

Thank you again to the team for this important proposal. Looking forward to the discussion and seeing a final version of this proposal!

The trial delivered some notable outputs (e.g. securing ~$4.8M in external incentives and deploying ~$950k of it to boost Uniswap TVL by $10M+). That said, we share some most of the reservations that others had in this thread with respect to renewing the program in its current form.

On the topic of budget and ROI, the $1.148M budget (~$95k/month) is a substantial recurring expense, about a 36% increase in monthly burn rate from the trial’s ~$70k/month. This escalation demands stronger justification via clear (and attainable) KPIs. To date, the incremental $10M TVL increase from the trial represents just ~0.3% of Uniswap’s ~$3.8B total TVL. We’re also wary of scope creep and potential overlap with existing initiatives and we’re glad that Alphagrowth dropped the “Ecosystem Fund” component. We share @Doo_StableLab’s sentiment that funding should be tied to hitting KPIs rather than disbursing 25% per quarter unconditionally. We’d be in favor of something like 25% upfront + the remaining 75% disbursed based on delivering milestones.

We’re generally supportive of the program’s directions here. We just think that programs with extraordinary budgets deserve extraordinary scrutiny. We’d like to hear a response to @404DAO’s note on the prop's growth KPIs being unrealistic and marketing metrics before we make any final determinations.

As a long-standing active Uniswap delegate and industry veteran in growing crypto ecosystems, we are grateful to have helped review and add to this proposal and strongly recommend the renewal of the Uniswap Growth Program.

Uniswap is becoming the liquidity infrastructure of the internet itself. This transformation demands a growth strategy that is as ambitious and multi-dimensional as the vision it serves.

In our podcast episode with Uniswap Growth, we talk about how difficult it is for an ecosystem to grow without an ecosystem team. External parties always want someone they can go to with questions and help, they’re not gonna spend that much time looking through forums to figure out how it all works. Someone needs to be out there securing deals, onboarding, and aligning projects to work together.

The trial phase of the Growth Program proved that such a strategic, coordinated, and data-driven growth engine can achieve outsized impact:

• $10M+ in incremental TVL,
• 4M+ monthly impressions,
• and strategic integrations that expand Uniswap’s reach

We believe in AlphaGrowth’s ability to execute on ecosystem activation, market creation, and user stickiness. All are elements essential for long-term dominance in an increasingly competitive landscape.

The three high-leverage tracks of Embedded DeFi, Ecosystem Fund Research, and DeFi Operations are all designed to magnify Uniswap’s gravitational pull in the market.

We are particularly excited by the Ecosystem Fund Research initiative. Our own mission has always been to empower the next generation of builders, and we see this research towards a potential fund as a critical lever for identifying, nurturing, and aligning the most promising projects with the strategic growth of Uniswap itself.

We’re committed to continuing our contribution and offering our resources to Uniswap and projects building on Uniswap, and we urge the rest of the community to join in providing feedback and suggestions, as well as indicating any interest for active involvement.

We appreciate the AlphaGrowth team for putting forward this detailed proposal and building on the momentum of the Growth Program trial. It's clear the program has already delivered valuable outcomes in securing incentives and expanding Uniswap's reach.

The proposed expansion into key areas like V4/Unichain outbound and, particularly, Embedded DeFi, is exciting and feels like a valuable next step for Uniswap's evolution beyond a traditional DEX. Having seen the team's dedication and execution firsthand, both during the trial and in other DAOs, we all in all have confidence in AG’s ability to deliver on the mandate wherever the final details may land.

Having followed the feedback in the thread, we appreciate the team's responsiveness to the community's points, and agree that dropping the Ecosystem Fund makes sense even though While we remain supportive of AlphaGrowth and your work, we do agree with valid points raised by other delegates regarding potential overlaps with existing DAO workstreams. Further, given the stated "outcome-driven" approach, we think it would be appropriate to explicitly tie (at least part of) subsequent funding to the achievement of clear, pre-defined KPIs to ensure strong accountability and impact for the DAO's resources, especially with the higher cost.

Overall, we see value in this proposal and believe a dedicated, experienced team focusing on these critical growth vectors is essential for Uniswap to capture new markets and support its ecosystem—as long as it complements other initiatives and delivers the value it proposes.

Sharing a few follow-up questions for further clarification:

1. Could you provide a more detailed high-level breakdown of how the requested $1.148M budget would be allocated across the different proposed tracks (Unichain Outbound, V4 Builder Outbound, Embedded DeFi, etc.) over the 12-month period?
2. Given the ambition across the three main expansion tracks and the commitment to supporting existing areas, how will priorities be set and managed over the year? Could we see a potential timeline or roadmap indicating the expected focus areas and key milestones per quarter?
3. Building on the feedback regarding metrics and accountability, and the suggestion for KPI-based funding, could you elaborate on the specific refined KPIs being considered? Particularly, how will success in areas like "sticky TVL" from incentives, marketing effectiveness beyond impressions, and tangible progress in landing "Embedded DeFi" pilots be measured, verified, and linked to future funding tranches? Also, how will coordination with related DAO workstreams (like UEII, Oku, UAC) be formalised to ensure synergy and clear accountability across these interconnected growth efforts?

Thank you again to the team for this important proposal. Looking forward to the discussion and seeing a final version of this proposal!

The trial delivered some notable outputs (e.g. securing ~$4.8M in external incentives and deploying ~$950k of it to boost Uniswap TVL by $10M+). That said, we share some most of the reservations that others had in this thread with respect to renewing the program in its current form.

On the topic of budget and ROI, the $1.148M budget (~$95k/month) is a substantial recurring expense, about a 36% increase in monthly burn rate from the trial’s ~$70k/month. This escalation demands stronger justification via clear (and attainable) KPIs. To date, the incremental $10M TVL increase from the trial represents just ~0.3% of Uniswap’s ~$3.8B total TVL. We’re also wary of scope creep and potential overlap with existing initiatives and we’re glad that Alphagrowth dropped the “Ecosystem Fund” component. We share @Doo_StableLab’s sentiment that funding should be tied to hitting KPIs rather than disbursing 25% per quarter unconditionally. We’d be in favor of something like 25% upfront + the remaining 75% disbursed based on delivering milestones.

We’re generally supportive of the program’s directions here. We just think that programs with extraordinary budgets deserve extraordinary scrutiny. We’d like to hear a response to @404DAO’s note on the prop's growth KPIs being unrealistic and marketing metrics before we make any final determinations.

As a long-standing active Uniswap delegate and industry veteran in growing crypto ecosystems, we are grateful to have helped review and add to this proposal and strongly recommend the renewal of the Uniswap Growth Program.

Uniswap is becoming the liquidity infrastructure of the internet itself. This transformation demands a growth strategy that is as ambitious and multi-dimensional as the vision it serves.

In our podcast episode with Uniswap Growth, we talk about how difficult it is for an ecosystem to grow without an ecosystem team. External parties always want someone they can go to with questions and help, they’re not gonna spend that much time looking through forums to figure out how it all works. Someone needs to be out there securing deals, onboarding, and aligning projects to work together.

The trial phase of the Growth Program proved that such a strategic, coordinated, and data-driven growth engine can achieve outsized impact:

• $10M+ in incremental TVL,
• 4M+ monthly impressions,
• and strategic integrations that expand Uniswap’s reach

We believe in AlphaGrowth’s ability to execute on ecosystem activation, market creation, and user stickiness. All are elements essential for long-term dominance in an increasingly competitive landscape.

The three high-leverage tracks of Embedded DeFi, Ecosystem Fund Research, and DeFi Operations are all designed to magnify Uniswap’s gravitational pull in the market.

We are particularly excited by the Ecosystem Fund Research initiative. Our own mission has always been to empower the next generation of builders, and we see this research towards a potential fund as a critical lever for identifying, nurturing, and aligning the most promising projects with the strategic growth of Uniswap itself.

We’re committed to continuing our contribution and offering our resources to Uniswap and projects building on Uniswap, and we urge the rest of the community to join in providing feedback and suggestions, as well as indicating any interest for active involvement.